Who we are & scope
Studio LV is the responsible party for personal information processed through our website, client accounts, bookings and studio operations. We operate from 71 Goshawk Street, Wierda Park, Centurion, Gauteng. This policy applies to online visitors, account holders, clients, guardians, prospective clients and people who contact us.
We process personal information in accordance with South Africa’s Protection of Personal Information Act 4 of 2013 (“POPIA”) and other applicable law.
Information we collect
Depending on how you interact with Studio LV, we may collect:
- Identity and contact information, including name, email address and mobile number.
- Profile details you choose to provide, such as date of birth, gender, communication preference and beauty preferences.
- Account details, authentication records and encrypted or securely hashed password information.
- Appointment details, including selected services, specialist, date, time, notes, booking reference, status and booking history.
- Relevant allergy, sensitivity, contraindication, preference or aftercare information that you voluntarily provide so we can offer a safer, more suitable service.
- Payment status, selected payment route, amount due, transaction reference and payment-provider confirmation. Studio LV does not collect or store your full card details.
- Messages, enquiries, feedback and complaints.
- Basic technical information such as device, browser, session and security logs needed to operate and protect the website.
Why we use it
We use personal information to create and secure accounts; arrange, deliver and manage appointments; match clients with suitable specialists; process and reconcile payments; send confirmations and status updates; respond to enquiries; record preferences and service history; manage safety, quality and complaints; prevent misuse; meet legal and financial obligations; and improve Studio LV’s services and operations.
Information collected for one purpose will not be used incompatibly without an appropriate legal basis or, where required, your consent.
Lawful processing
Depending on the context, we process information because it is necessary to perform or prepare for our agreement with you, comply with law, protect a legitimate interest, protect you or another person, or because you have consented. You may withdraw consent for future consent-based processing, but this does not invalidate processing that already occurred lawfully.
We aim to collect only information that is adequate, relevant and not excessive for the stated purpose, keep it reasonably accurate and process it openly.
Payments & account security
Online payments are handled by an approved independent payment provider. Studio LV receives transaction and payment-status information needed to manage the booking but does not store full card numbers, security codes or card credentials.
You must keep your account password confidential. Please notify us promptly if you believe your account or contact details have been compromised.
How long we keep information
We keep information only for as long as reasonably necessary for the purpose collected, to maintain booking and service records, resolve disputes and meet tax, accounting, employment, consumer-protection and other legal obligations. Retention periods differ by record and legal requirement.
When information is no longer required, we will delete, destroy or de-identify it in a manner designed to prevent reconstruction, unless the law permits or requires continued retention.
Security & incidents
Studio LV uses reasonable organisational and technical safeguards appropriate to the nature of the information, including access controls, authentication, limited staff access and service-provider controls. No internet system can be guaranteed completely secure.
If a security compromise involving your personal information creates a notification duty, we will notify the Information Regulator and affected people as soon as reasonably possible, subject to lawful directions and the needs of an investigation.
Your privacy rights
Subject to POPIA and lawful limitations, you may ask whether we hold your personal information; request access to it; ask us to correct, update, delete or destroy inaccurate, irrelevant, excessive, outdated or unlawfully obtained information; object to certain processing; withdraw consent; or complain about our handling of your information.
We may need to verify your identity before acting and may retain information where the law requires it. You may update certain profile information directly in your client account.
Children’s information
A parent or competent legal guardian must provide and manage information for a minor and consent where required. We use that information only to arrange and safely provide appropriate services, manage the booking and meet legal obligations. Please do not create an independent account for a child without the necessary authority.
Contact & complaints
For an access, correction, deletion, objection or privacy request, contact Studio LV through the phone or WhatsApp details displayed on this website, or visit 71 Goshawk Street, Wierda Park, Centurion, Gauteng. Please mark the request “Privacy” and provide enough information for us to identify the relevant record.
If we cannot resolve your concern, you may complain to South Africa’s Information Regulator. Official POPIA information and current complaint channels are available at inforegulator.org.za ↗.
We may update this policy when our systems, services or legal duties change. The latest version and effective date will remain available here.